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Ideas to

Re-Center America

print & digital

The New Center

Recipient of the Graphic Design USA Award in Event Design

the ask

The New Center is focused on creating the political space and intellectual basis for a viable political center in today’s America. The project is co-chaired by Bill Galston, a senior fellow with the Brookings Institution and Bill Kristol, the founder and editor-at-large of The Weekly Standard. The New Center asked us to create branding that demonstrated their unique voice.

the result

We created a dynamic, fresh branding that extended across all mediums: a dynamic website, a 70-page book, and all collateral at the launch event in New York City.