print & packaging
Packaging Design Award Winner by Graphic Design USA
Sharon’s Sorbet, an international brand and the first-ever sorbet, tasked Marine Lane to rebrand the logo and packaging. The goal was to communicate that Sharon’s is the purest sorbet made only with the finest ingredients; Sharon’s uses more fruit than any other frozen dessert on the market.
We made it our mission to highlight the fruit ingredient in the purest way possible. Each container’s design features a photographic cross section of that flavor’s primary ingredient. On the lid, we highlight the exterior of the whole fruit. By focusing on the whole fruit and fruit halves, the concept highlights the purity and freshness of the sorbet. Each flavor’s package reinforces Sharon’s as a healthy and delicious choice, sending the message that Sharon’s ingredients are natural and unmodified.