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trends of

change

branding

Mercedes-Benz

the ask

For its annual Futurewatch summit, Mercedes-Benz asked Marine Lane to develop dynamic infographics to illustrate trends in the automotive industry. The President of Mercedes-Benz presented these graphics on a large vertical screen in Palo Alto, CA.

the result

Marine Lane created eight custom infographics for each presentation of the conference. Each of the eight themes was individually branded and distinguished through vivid color, type, and iconography.