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diamonds and

all that glitters

branding

Aaron Group

Recipient of the Graphic Design USA Branding Design Award

the ask

Established in 1950, The Aaron Group is an international jewelry manufacturer and wholesaler that is constantly setting new trends in the jewelry industry.

The Aaron Group tasked Marine Lane with developing a new brand identity that highlighted their dedication to the craft and forward-thinking prowess in the industry.

the result

To achieve this, Marine Lane created custom patterns out of the beautiful gemstones and perfectly-cut diamonds found in The Aaron Group’s portfolio. The patterns illustrate precision and demonstrate movement and dynamism, echoing the qualities of the brand. By creating a library of custom gem patterns, we are creating a new language for The Aaron Group that can be deployed for each of their seven divisions.